Multi Level Marketing in Landscaping Business
Multi Level Marketing, also referred to as MLM is a new marketing technique that is used by companies across the globe to market their products in the highly competitive market or niches. One of the facts I learn as a new online marketer is that you need to be tough and show that you are “worth the salt” if you want to eventually get anywhere. Otherwise, if you just let people step on your toes, you will soon be out of business.
That however is not the reason why I have decided to write this post. I want to talk about the intrusion of multi level marketing in the landscaping business.
What is It?
MLM has helped to enabled businesses to continuously make money from their products without spending money paying marketers. What this method does is that the main company owner hires affiliate marketer who get a commission for each sale that they make. The affiliate marketer on the other hand hires other people to sell the products for him or her for a commission. As the chain continues, the profits reduce and the money flow to the low level marketers.
Pros and Cons
One of the advantages of using this method in the landscaping industry is that companies get a chance to save money on marketing. Secondly, one gets loyal clients without breaking a sweat or spending money on marketing.
The downside is that MLM is very susceptible to reputation and credibility turmoils. A simple mistake can ruin the reputation of the original company in seconds.